There are several ways for a new artist to promote their music online, some of the most effective ways include:
Building a strong presence on social media platforms such as Instagram, Twitter, and Facebook. This can help an artist connect with fans and build a fanbase.
Utilizing music streaming platforms such as Spotify, Apple Music, and YouTube to share their music and connect with potential listeners.
Collaborating with other artists and influencers in their genre to reach new audiences and gain exposure.
Participating in online music communities and forums, such as Reddit's r/Music, to connect with music enthusiasts and share their music.
Creating a website or blog to share news, tour dates, and other information about the artist and their music.
Utilizing paid advertising options such as Google AdWords, Facebook Ads, and Instagram Ads to reach a wider audience.
Creating a email list and using newsletter to communicate with your fans regularly.
Utilizing SEO techniques to optimize their website and social media pages for search engines.
Using live streaming platforms such as Twitch, Instagram live, YouTube live to connect with your fans and showcase your music.
Run a streaming campaign with a company like TS Digital Label to gain exposure and get your IP moving in the algorithm to be registered on Chart Metric and Sound Charts registry for playlisters and A&R's, Labels can see your DSP numbers.
Run a PR campaign about you as the artists and your releases.
Ultimately, the key is to be consistent, creative, and to find the platforms that work best for you and your music.